Land Rover to Adopt Interactive DVD Technology

Land Rover is the first automotive company in the world to adopt two of the very latest interactive DVD technologies within a consumer focused marketing and communications context.

The technologies, DVD-EXTRA and DVD [plus] have been rolled-into one double-sided DVD/CD-ROM to form part of a global trade and consumer communications campaign to support the launch of Land Rover Discovery 3.

The use of DVD-EXTRA provides a far superior interactive customer viewing experience on a standard set top DVD player and; the application of DVD [plus]. This has enabled both a CD-ROM and DVD presentation to be incorporated into one single piece of marketing collateral - the creation of a dual disc incorporating both DVD and CD-ROM, something which has not been done before.

Source: press release

See also:

• Hyperion Offers Employees $5000 Toward Purchase of Fuel Efficient Cars


• National Car Rental and Alamo Rent a Car Launch XM Satellite Radio in Rental Vehicles Nationwide


• 2005 Acura, Cadillac & Land Rover Models Feature DTS Surround Sound

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