China's Vast Array of TV Channels Presents Challenge for Foreign Investors
Research and Markets has announced the addition of China TV Advertising Industry to their offering
China TV Advertising Industry is a comprehensive analysis of the complex TV advertising market in China. To foreign investors who seek to promote their brands and increase market revenue, the choice of a suitable communication channel to carry their advertisements is particularly crucial as the array of choices can be overwhelming. Different TV stations have different broadcast coverage, and different TV programs have different audience bases.
China's TV broadcast system today comprises national-level, provincial-level, local (city)-level and county-level broadcast stations. The market pie is shared primarily among CCTV, provincial-level TV stations and local TV stations. This report analyzes the profiles of China's TV viewers, in terms of their gender, age, education, income levels and so on, providing companies who wish to advertise via China's TV media relevant and insightful information.
This report is divided into 4 sections:
Part One China's TV Industry
Part Two Market Competition
Part Three Industry Overview.
Part Four Current Trends
Chapters Provided Include:
Chapter 1 Overview of China's TV Medium
Chapter 2 Profile of TV Audience.
Chapter 3 Viewing Habits of TV Audience
Chapter 4 Competition among TV Channels.
Chapter 5 Competition among TV Programs
Chapter 6 Overview of China's Advertising Industry.
Chapter 7 Regulatory Bodies.
Chapter 8 Current Situation of TV Advertising in China.
Chapter 9 Competition among TV Commercials.
Chapter 10 Product Competition
Chapter 11 Trends in TV Advertising Market.
For more information visit http://www.researchandmarkets.com/reports/c10112
Source: press release
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