Ericsson And Proximity Worldwide First To Expand Mobile Marketing Business
Ericsson and Proximity Worldwide have signed an agreement to jointly promote effective solutions for mobile marketing - the new emerging channel for relationship marketing. With 1.5 billion subscribers in the world's mobile networks, relationship marketing offers means of targeted communication through the mobile handset.
Starting in four countries, Germany, Italy, Singapore, and the United States, the mobile infrastructure will be utilized as a marketing communications channel. This opens up new revenue opportunities for operators by increased traffic in their mobile infrastructure.
With text, pictures, and multimedia capabilities, today's mobile communication offers new ways for relationship marketing to mobile consumers. To offer solutions for companies that are looking to promote their brands in today's new mobile environment, Ericsson Mobility World has initiated the partnership with Proximity Worldwide.
"With Proximity as our global partner for mobile marketing campaigns, we combine our technology leadership in mobility with a world-class agency excelling in customer relationship management," said Johan Bergendahl, Vice President Marketing at Ericsson. "Mobility is a key requirement for today's societies. With the growing number of multimedia capable handsets, mobile marketing offers a multiplicity of opportunities, benefiting consumers, operators and CRM-agencies alike."
Proximity Worldwide has a track record of highly successful relationship marketing for some of the world's strongest brands and is ranked as number one in CRM.
Source: press release
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