PictureMate: 4'' X 6'' Ink Jet Photo Printer

The PictureMate personal photo lab and PictureMate Print Pack, the affordable ink and paper combo pack, are now available nationwide at consumer electronics retailers, computer superstores, mass merchandisers, office superstores and photo specialty stores. Consumers also can purchase PictureMate online, via catalogs and through television shopping.





PictureMate, which launched in limited distribution earlier this year, is the first and only dedicated photo printer to address all the barriers digital camera owners have had with printing their photos at home.

Superior Durability & Affordability

Among dedicated 4"x6" photo printers, only PictureMate features archival six-color pigment printing technology, ensuring that its prints are as stunning as traditional lab prints. This innovative archival technology also ensures superior photo durability, including water- and smudge-resistance that is not available on other 4"x6" ink jet photo printers, and an unmatched color photo fade resistance of up to 100 years in a glass frame and about 200 years in an album.

Even better news for digital camera owners is PictureMate's affordable per print cost. At about 29 cents, the cost per print for PictureMate photos is comparable to the most affordable lab print prices and about half the cost of prints from most other dedicated 4"x6" photo printers. This low cost is due to the conveniently packaged and priced PictureMate Print Pack. For only $29 (MSRP), consumers can purchase enough ink and glossy photo paper to print about 100 borderless photos. The photo paper included in the Print Pack is full traditional photo-weight paper and does not have the perforations that other printers require that can be annoying to tear or cut. And, this unique, no-nonsense photo ink cartridge and paper bundle simplifies the ongoing use of PictureMate without requiring additional supply kits or premium price points associated with supplies for certain other 4"x6" printers.

Designed as a printing accessory for digital camera owners, PictureMate supports all popular memory cards, as well as direct printing from PictBridge cameras. PictureMate also features wireless direct printing capabilities via an optional Epson Bluetooth Photo Print Adapter, allowing owners of Bluetooth-enabled camera cell phones and PDAs to easily print their photos too. With its compact size and handle and no need for a computer, the personal photo lab can be easily moved from room to room or wherever people are gathered.

Pricing & Special Offers

The estimated retail prices for PictureMate and the PictureMate Print Pack are $199 and $29, respectively. Now through the end of 2004, consumers can receive a $50 mail-in rebate with the combined purchase of PictureMate and any brand of digital camera or camera cell phone, or a $100 mail-in rebate when PictureMate is purchased with certain Nikon cameras.

Source: press release





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