Myrio and Calix Show Iacta's Games4TV at TelcoTV
IPTV industry leaders Myrio and Calix are putting game play into IPTV triple-play, demonstrating Iacta's Games4TV(TM) On-Demand service at TelcoTV.
Iacta's Games4TV On-Demand service leverages the power of the set-top box and the IP network to provide engaging content that is scalable and profitable to operators today. Deployed in homes around the world, Games4TV is a casual gaming service designed for television display and remote control navigation.
"We're very pleased to partner with two of the technical leaders in IPTV," said Laura Buddine, Iacta CEO. "Myrio provides a robust interactive platform and an understanding of what we need to build revenue generating interactive services that appeal to operators and their customers. Iacta also is proud to be a member of the CalixCompatible Solutions Assurance Program which gives operators confidence that Games4TV will integrate and deploy smoothly with their equipment and software."
"Iacta's experience in developing interactive applications for set-top boxes makes Games4TV a great addition to the array of services provided by the Myrio IP Video Platform," said Ryan Petty, vice president of product management of Myrio. "This is another interactive service that broadband service providers can easily integrate and satisfy consumer demand."
"Telcos are looking for compelling new revenue streams and stimulating applications that differentiate their services from competitors and build stronger relationships with their customers," said Geoff Burke, director of Video Solutions Marketing at Calix. "Iacta's Games4TV meets these requirements and takes full advantage of a key telco advantage -- the fact that every IPTV subscriber has an IP set-top box with local processing power. Armed with new interactive services like these, telcos offer their subscribers unique content that is simple, fun and addictive, while benefiting from revenue-generating applications that are easy to integrate and deepen the perceived value of the telco's IPTV service."
Source: press release
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