Uses of Streaming and Digital Media: Results and Analysis of a Benchmark Research Study

Research and Markets has announced the addition of Uses of Streaming and Digital Media: Results and Analysis of a Benchmark Research Study to their offering.





In July 2003, StreamingMedia.com in conjunction with Aberdeen Group, administered two separate web based surveys, asking respondents about their usage of streaming and digital media in a business and personal context. It also asked them about their patterns of use of rich media, including frequency, session length, and preferred media players.

This report summarizes the survey responses and provides our analysis of the data. Most importantly, this report translates that data and analysis into specific recommendations and the direct impact for enterprises, content providers, and end-users of digital media.

This report is based on more than 3,000 survey respondents, making it a statistically accurate benchmark for the industry. Also, within the report, survey results are analyzed in aggregate, by interest group, and by company size. It also includes Aberdeen's impact and recommendations on how business users should take action from the report findings.

This report contains statistically significant measurements of:

- Usage rates of business and personal applications that involve streaming and digital media, with segment analysis by company size and interest group

- Planned spending on streaming and outsourced technologies, services, and applications for the next 12 months

- User frequency and session length of streaming media sessions, with segment analysis

- Media player installed base and preference

- Adoption rates for file-sharing/peer-to-peer, subscription, and for-pay content services.

This report enables enterprises to compare their current usage of these applications to the survey results and ask, am I a leader or a laggard? Leaders in one application should examine other applications with similar adoption rates for opportunities to increase the leverage of their investments. Laggards can use this analysis to determine where to start.

Fast Facts and Quotes Preface Statistically Significant Research Data Findings Contained in the Report
Chapter One: Executive Summary
Chapter Two: Segmentation of Survey Respondents
Chapter Three: Media Usage and Preferences
Chapter Four: Business Application Usage
Chapter Five: Personal Application Usage
Author Profile
About the Research Organizations
Appendix A: Lexicon of Acronyms and Abbreviations
Appendix B: Related Aberdeen Research
Appendix C: End-User Surveys
Aberdeen Group Survey
SMI Sourcebook Survey
For more information visit Laura Wood Senior Manager Research and Markets
Fax: +353 1 4100 980
CONTACT: Laura Wood, Senior Manager, Research and Markets, press@researchandmarkets.com, Fax: +353-1-4100-980 Web site: http://www.researchandmarkets.com/reports/c8776





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