Mobile Technology: Look Beyond the Early Adopters

Results from a recent IDC survey of 1,800 "early majority" adopters of mobility solutions suggests this segment is unlike early adopters and innovators who seek only the hottest and trendiest devices. In contrast, the early majority rate the utilitarian aspects of their mobile solutions, such as productivity and safety, as more important than style, status, and novelty.





This study, Mobile Usage Patterns 2004: An IDC Mobile Advisory Council Survey (IDC #32017), examines the usage patterns of the early majority adopters of mobile technologies and services in late 2004. The market knowledge gained from their insight is invaluable in the strategic decision making of mobile vendors and wireless service providers.

When comparing both usage patterns and the motivations of early majority users to early adopters, it is important to recognize that the early majority user is driven mostly by productivity enhancements and conveniences while addressing real-world requirements in their choices of mobility products and services. Thus, mobile solutions providers should look beyond innovators and early adopters to those in the early majority segment to discern the future of wireless, where ease-of-use, productivity, convenience, safety, and cost concerns will likely prevail and sustain a more loyal customer base.

Source: press release

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