Swatch Announces New Swatch Paparazzi Smart Watch

Swatch Announces New Swatch Paparazzi Smart Watch
Swatch has joined with MSN Direct, a division of Microsoft, to launch a stylish and colorful new watch known as Swatch Paparazzi.





Swatch Announces New Swatch Paparazzi Smart Watch
With four new multicolored styles, Paparazzi offers wearers exclusive entertainment information and the opportunity to meet celebrities. In addition, Paparazzi owners can access the MSN Direct service to receive personalized information, including news, sports, weather, horoscopes, stock quotes and more.

Swatch Paparazzi offers consumers the chance to meet a celebrity from the worlds of business, sports, music and film. The Swatch Meet sweepstakes unfolds over the next six months and is available to buyers and nonbuyers of the Swatch Paparazzi alike.

Swatch Paparazzi represents the first Swatch Smart Watch offering automatic content out of the box.

The Swatch Paparazzi is available in four vivid colors including orange, red, black, and a blue and beige combination, and all sport an adjustable silicon strap. The traditional Swatch plastic case comes in a new chunky design and an extra-large size. Five function buttons recessed into the case allow the wearer to navigate and control the watch functions. The Swatch Paparazzi is waterproof and comes with a lithium-ion rechargeable battery and a two-year warranty. Swatch Paparazzi retails for $150 at all 40 Swatch stores and is available online at http://www.swatch.com/.

Source: press release

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