Bad Weather Still Hinders Satellite-TV Reception

Weather-related reception problems were ranked as the top reason satellite users would consider switching from satellite to cable TV, according to a new survey by Lyra Research's DTV View group. Commonly called rain fade, rain or snow may interrupt satellite-TV reception. Viewing TV without rain fade is cited as the biggest inducement for subscribers to make the switch to cable-TV service. These findings are featured in the new report, Relishing the Dish: A Satellite-TV User Survey.





Relishing the Dish: A Satellite-TV User Survey is based on a survey of more than 600 existing users of satellite-TV services in the United States, conducted in August and September 2004.

Half of the respondents previously subscribed to cable-TV services at their current homes. Questions center on the competition between satellite and cable, addressing satisfaction with various aspects of satellite-TV service, reasons for choosing satellite TV over cable TV, factors that might induce respondents to switch to cable, and interest in bundled Internet and telephone services. Results are cross-tabulated by demographic and technographic traits.

The report is the sixth in the new DTV View series on the digital television market (www.dtvview.com), published regularly by Lyra Research.

Source: press release

See also:

• The Satellite Services Landscape is Set to Change with the Launch of Ka-Band Satellites in 2004


• Intelsat Reports Loss of Intelsat Americas-7


• RaySat Technology Makes Two-Way Internet Communications Via Satellite from High-Speed Trains a Reality

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