65% of Internet Households Ready to Switch to Bundled Services

65% of Internet Households Ready to Switch to Bundled Services
Over 60% of all Internet households would be willing to consolidate their services under a single provider if so doing saved $20 per month, according to Bundled Services: Analysis and Forecasts, a new industry report from Parks Associates.





This prospect of cost savings far outweighs convenience as an influencing factor, for only 43% of these households would switch to a video, telephone, and Internet bundle without a savings incentive.

The study, based on an Internet survey of over 4,000 households conducted by Parks Associates, also found that 74% of households likely to upgrade to broadband Internet in the next 12 months would subscribe to a bundled service package that could save them $20 per month for data, voice, and video services.

Source: press release

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