IT-Review

Texas Instruments Presents 'Hollywood' Single Chip for Mobile Phones

Texas Instruments announced development of the wireless industry's first digital mobile TV on a single chip for cell phones, which will capture broadcast signals and allow cell phone users to watch live broadcasts ranging from their favorite reality TV shows to major sporting events and breaking news. Code-named "Hollywood," the chip will receive live digital TV broadcasts using new television infrastructure that is being developed for cell phones, doing for cell phones what HDTV did for home TVs.

First Digital TV on the 'Hollywood' Single Chip for Mobile Phones

"Hollywood" builds on TI's current capabilities in the converging wireless and consumer electronics markets, including high-quality streamed video content on 2.5G and 3G handsets via its OMAP multimedia processors. This complements TI's current suite of consumer device technology, including its DLP technology and its proven signal processing and analog technology for such products as digital still cameras, audio players, and digital radio.

TI's "Hollywood" digital TV chip will support newly established and open digital TV broadcast standards for the wireless industry. While no single standard will be used worldwide, TI believes that the most prevalent standards will be those that are open and non-proprietary, including DVB-H and the Japanese specification, ISDB-T. "Hollywood" will support both.

Dedicated wireless networks supporting these standards will feature high- quality live broadcast TV (24-30 frames per second) paired with full audio to offer a more robust mobile viewing experience versus the one-to-15-frames-per- second streaming capability offered via cellular. These networks also could support services once reserved for the living room and bring them to the cell phone, including pay-per-view programming, interactive television, and menu/guide systems.

Source: press release

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