Robbie Williams Goes From Vinyl to CD to Phone Memory Card

Robbie Williams is the first artist ever to release an entire album plus video content on a Memory Card - a tiny stamp sized device that slots straight into a mobile phone to deliver music on the move. The sound quality will be comparable to that of a CD.





Robbie Williams’s record company, EMI, and The Carphone Warehouse believe the new format marks the start of another era in digital music — one that will make it more tangible and accessible, especially to people without internet access.

The memory card market has exploded since camera phones took off last year. They are revolutionising the way people use audio, video, communications, and information devices and appliances. All of the latest mobile handsets are now designed for memory cards to be slotted into the back. Revenue for retail sales of memory cards next year is estimated at £100 million.

The Robbie Williams memory card is the pioneering product in The Carphone Warehouse’s new mobile entertainment brand, playmobile, which will also launch next month. Set to capitalise on the current ringtone phenomenon and the forthcoming 3G boom, playmobile will bring quality value for money content to customers for the first time. It will focus on real brands, real artists, and real music and will extend to ringtones, games, wallpaper, video clips and loaded memory cards.

The Carphone Warehouse is already in talks with EMI to deliver more pre-loaded memory cards this Christmas.

See also:

• Samsung Electronics Develops MMCmicro Memory Card


• Samsung Develops MMCplus and MMCmobile Cards


• xD-Picture Cards from Lexar and Kodak

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