Internet Copyright Chaos Undermines Top Brands

95 per cent of the BusinessWeek/Interbrand Top 100 Global Brands have no protection or copyright mechanisms on internet images, enabling their intellectual property to be easily stolen or copied.

The research was carried out by brand asset management software company Brandworkz to ascertain the state of copyright image protection on the World Wide Web. As well as a lack of copyright protection the research found that the 92 per cent of images had no embedded information such as copyright notices or photographer details - risking the use of out of date or copyright expired material.

The research was carried out with the BusinessWeek/Interbrand Top 100 Global Brands 2004 (PDF file), the universally recognised survey of the biggest worldwide brands. These include household names such as Coca Cola, Microsoft, BP and Smirnoff. All entries have a brand value of over $1 billion.




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