NRK Selects Polopoly for Multi-Channel Content Management
The Norwegian Broadcasting Corporation – NRK – has chosen Polopoly as the central content management system to power the NRK teletext, digital TV teletext, mobile services and the public websites.
NRK is Norway’s largest content producer with a strong presence in all media channels: Internet, teletext, mobile services, TV and radio. By migrating to Polopoly the objective is to make the distribution of NRK’s content to the Norwegian public more efficient.
In Sweden, Polopoly dominates the market for larger web sites. In the media vertical, Polopoly is used by five of the six largest media players on the Internet – among these are the Swedish Television, SVT, who also uses Polopoly to power the teletext and digital TV services. With NRK in the client portfolio, Polopoly will have a strong foundation to further expand upon the Norwegian market.
The NRK implementation will be spearheaded by Polopoly’s Norwegian partner, Tarantell, one of Norway’s leading firms in regards to creating advanced Internet solutions.
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