European GPRS Pricing is Too Difficult to Understand
European GPRS pricing remains highly complex, with an average price for 10MB inclusive volume standing at &eur;12.80 (approximately $15.77).
A new report from BroadGroup provides several hundred GPRS tariff schedules across 83 operators in 31 European countries.
The company reveals that inclusive MB pricing is the most commonly used tariff structure by the 83 mobile operators across 31 countries, whose prices are included in the survey. Fewer than 1/5 restrict their GPRS service offering to usage based charges only.
The report found evidence of a general correlation between pricing and per MB inclusive packages across the tariffs and service providers covered in Europe. Although prices in certain volume categories show examples of dramatic divergences, average prices trended with a reasonable level of consistency up to 50MB. Beyond this volume, pricing behavior is much more erratic.
Overall however, the report and tariff tables reveal a multiplicity of taxes, excess charging tiers, roaming definitions, and pricing and billing increments that are employed.
See also:
- Vodafone Sweden's 3G Gets Fixed Price
- GPRS Prices Down 40 Percent But Pay-Per-Use Plans Remain Out Of Reach
- Maximising Capacity in GSM, GPRS, EDGE and WCDMA Networks
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