Blu-ray Disc Association Launches

More than 70 companies from the consumer electronics, information technology, media and software industries held the first official meeting of the Blu-ray Disc Association.





The BDA supports the continued development and promotion of the Blu-ray Disc (BD) format.

Earlier this year, membership was opened to organizations interested in promoting the Blu-ray Disc (BD) format. The growth in membership follows the recent announcement by Sony that PlayStation 3 will support the Blu-ray Disc format and by Twentieth Century Fox that it would join the Association as a member of its Board of Directors.

The BD standard offers a superior capacity advantage that does not restrict content creativity, provides the best image and audio quality possible and presents an expanded consumer experience through interactivity. The addition of these 50 new members will foster greater competition and creativity in the development of new products, applications and business opportunities for BD.

Currently, the Blu-ray Disc Association's Board of Directors consists of: Dell Inc.; Hewlett Packard Company; Hitachi, Ltd.; LG Electronics Inc.; Mitsubishi Electric Corporation; Panasonic (Matsushita Electric); Pioneer Corporation; Royal Philips Electronics; Samsung Electronics Co., Ltd.; Sharp Corporation; Sony Corporation; TDK Corporation; and Thomson.

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