IT-Review

Winegard's SquareShooter Outdoor SS-2000 High-Band VHF/UHF Digital/Analog/HDTV Antenna System

The SS-2000 is a more powerful amplified version of the SquareShooter SS-1000. Now packed with Winegard's new digital preamp, the SS-2000 outdoor High-Band VHF/UHF Digital/Analog/HDTV Antenna System was specifically designed for digital reception of reflected signals, extending the SquareShooter range up to 40 or 50 miles away from the transmit source

With the addition of this new digital preamp, it also delivers more reception power to the very important metropolitan/urban market. This is the biggest segment of the HDTV market and was not currently being served well by existing digital antennas until the release of the SquareShooter SS-1000.

The multi-path problem is most important to metropolitan/suburban consumer locations where line-of-sight to the transmit tower is blocked and the only signal they can receive comes from a bounced signal, such as off a building. Multi-path is a result of several different broadcast signals reaching the antenna out-of-phase with each other or at differing time intervals. This creates a digital multi-path condition that delivers several sets of digital data (1's and 0's) to the ATSC chipset out-of-phase and can confuse proper decoding. The ATSC chipset is simply not sure which set of digital data is the correct data bits to decode. If the amount of multi-path is too high, the ATSC chipset will not decode any data at all.

Winegard's SquareShooter Series incorporates both Russian and US Military technologies. From the US military, they used the sinuous element design similar to those found in missile guidance control systems and from Russia, the scatter plain technology that rejects reflected, out-of-phase signals and prevents them from arriving at the antenna element.

To GET Off-Air HD reception, customers need to buy and properly install the right Off-Air DTV/HDTV antenna. There is a huge need in this market for an outdoor antenna that successfully addresses these issues. The SharpShooter Series of outdoor High-Band VHF/UHF Digital/Analog/HDTV Antenna Systems are the only digital antenna platforms on the market today that can do it. As evidence of this, the introduction of the SquareShooter SS-1000 was the only time in Winegard's 50-year history that a product was pre-sold before it was available; the SquareShooter SS-2000 is the second. This is a true testament to the need and acceptance of these unique and innovative new antenna platform designs.

Source: press release

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