IT-Review

LG Electronics Chooses SH-Mobile for Mobile Phone Handsets

Renesas Technology Corp. today announced that its SH-Mobile application processor for 2.5G and 3G handsets will be incorporated into a new GSM/EDGE mobile phone model manufactured by LG Electronics and scheduled to be released in the United States this December.

This will bring the number of LG Electronics handsets incorporating SH-Mobile to six, including CDMA models and a GSM/GPRS model introduced in July this year. SH-Mobile provides multimedia functionality in LG Electronics' mobile phones, which are spread world wide, to realize a rich array of mobile services.

The new GSM/EDGE mobile phone incorporating SH-Mobile will be sold by Cingular Wireless, an American mobile phone operator. As the 3G service, EDGE is considered to mark the start of full-scale mobile phone multimedia capabilities in North America. SH-Mobile will play a key role in establishing a mobile phone multimedia culture in North America by delivering functionality including still digital photography, smooth video capture, high-quality audio playback, and playback of video content.

SH-Mobile is also used in the SV510, SV520, KV5100, and KV5200 CDMA handsets manufactured by LG Electronics. These have been introduced consecutively in South Korea since July 2004. SH-Mobile provides full support for the services offered by the two leading operators in South Korea, the country where mobile phone multimedia services are most advanced.

SH-Mobile has low power requirements and implements high-grade functionality such as high-quality digital still photography at resolutions of 1 megapixel or better, MP3 audio playback, and streaming playback of MPEG4 video content.

In addition, the T5100 GSM/GPRS mobile phone model manufactured by LG Electronics features an internal antenna and a built-in megapixel camera. It is presently sold in China and a number of European countries including Russia and the Netherlands.

SH-Mobile has been enthusiastically received because it provides low-power operation and allows implementation of high-quality image processing and system configurations that are not dependent on a single communications standard. This is why it is used in a broad array of handsets manufactured by LG Electronics.

LG Electronics has increased its global market share of mobile phones up to 7.2% in the third quarter of 2004. As the world's top five manufacturer of mobile phone handsets, LG Electronics has expanded the sales to the South Korean, Chinese, North American, and European markets. Renesas Technology plans to further promote the spread of SH-Mobile through mobile phones from LG Electronics and in the process help to realize a richer array of mobile phone services worldwide.

Source: press release

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