Melodeo to Bring Full Track Downloads to Mobile Phones
Beginning with Spain's Telefonica, Melodeo's Mobile Music Solution Now Delivers Downloads from WMG's World-Renowned Labels and Artists to Wireless Subscribers
Melodeo, Inc. and Warner Music Group (WMG) today announced the signing of the first global agreement which allows consumers to securely download entire tracks from WMG's rich music catalog directly to their mobile phones.
Melodeo, a Seattle-based company, provides music to wireless subscribers through a mobile-music solution that resides on the wireless phone allowing consumers to shop, preview, purchase, play and store full-length music tracks all from their wireless phone. Wireless operators also can deploy Melodeo technology on their networks that allows them to offer subscribers access to WMG's vast catalog. With the service, consumers can easily purchase and download full-length songs directly from their handsets, over the air to their wireless phone.
Concurrently, Telefonica, one of the world's leading telecommunications companies and a leading operator in Spanish and Portuguese markets, today announced that it will include the Melodeo mobile-music solution allowing the company to provide secure digital music to Telefonica wireless subscribers in Spain. Telefonica, the sixth largest operator in the world in terms of market capitalization, offers the service to subscribers under the brand name Mplay.
Select U.S. mobile phone operators will begin implementing the Melodeo mobile music solution in 2005.
Melodeo's software incorporates the most advanced audio codec, aacPlus from Coding Technologies, which produces music files in the 500 to 750K range, significantly smaller than a typical MP3 file, in a solution that is downloaded, not streamed, saving valuable bandwidth. Subscribers can download the Melodeo client software, which offers stereo capabilities and music-store connectivity, over the air, or the software can be built into the handset at the point of manufacture. While phone memory varies by brand, users can expect to store roughly 75 to 125 tracks with 64MB of memory.
Melodeo's mobile music solution includes an extensive music catalog that resides on the phone and includes a patented "power-search" capability for finding songs or artists with just a few keystrokes. Consumers can also find music from recommendations, new releases, or select music off the charts. Finally, Melodeo has developed a solution for personalizing each individual's catalog of music based on his or her individual preferences. The Melodeo mobile music solution has intelligence that allows it to learn an individual's taste so it can serve up music the subscriber will like.
Source: press release
Permalink: Melodeo to Bring Full Track Downloads to Mobile Phones
